Advertising
Trade advertisements
We welcome advertisements! Trade advertisements can appear in either or both the sidebars of most pages. Each sidebar advertisement is a full-colour block roughly 3.5cm wide (the sidebar width – which varies a bit by the type of screen the user has) by roughly 8cm high, i.e. an 8cm ‘column-inch’. If you need a longer column, say 12cm, then the cost is pro rated. The Mr Mole sample in the left sidebar is a standard (8cm) slot. The Support British Farmers advert in the right sidebar is a non-standard 12.5cm.Although advertisements are solicited from August onwards, each advertisement is displayed for one year from mid-October to coincide with the issue of the Red Book Meets booklet. Our unit space rates for advertisements running from mid-October 2011 are:
|
Page |
per advert |
max. adverts |
per page |
Home |
£430 |
2 |
£860 |
Meets |
£110 |
4 |
£440 |
What’s On |
£34 |
4 |
£136 |
Small Adverts |
£34 |
4 |
£136 |
History |
£24 |
4 |
£96 |
Reports |
£19 |
4 |
£76 |
People |
£18 |
4 |
£72 |
Shop |
£17 |
4 |
£68 |
Events & Reports |
£16 |
4 |
£64 |
Contact |
£15 |
4 |
£60 |
Others |
£10 |
4 |
£40 |
Animated advertisements (see below) are quoted for individually at a rate which reflects their content and complexity.
Sidebar slots are allocated on a first come first served basis - early ones appear nearer the top - with a choice of side. The relative prices of the slots are set each season to reflect the popularity of the various pages the previous season. The Home page is by far the most visited page since it is the 'way in' to the rest of the website and it also contains the News column which is updated regularly (often daily during the hunting season). The Home page also contains only two advertisement slots instead of the four on other pages.
Discount packages
Anyone who advertises on the Home or Meets pages and in Red Book and in Foot Slogger qualifies for a 10% discount off the whole bill.Meets page
From an advertising point of view, the Meets page is different from other pages in that the page also contains a link to a Meets document (an Acrobat .pdf) for printing or downloading and this document may itself contain other 'printed' advertising. The Meets page also has a special download for mobile phones; the mobile phone version does not contain sidebar advertising but if one advertiser buys all the advertising space on the Meets page (i.e. has exclusive rights to the page), the mobile phone version contains a “Sponsored by...” header.Slot limit
There is a restriction of 4 slots per page (2 each side) except on the Home page where there are only two slots available.Page sponsorship
If you wish to have both the left-hand and right-hand top slots on a page and exclusive rights to the page (i.e. with no other advertising on that page), add 100% to the unit price total. This does not apply to the Home page since it only supports two slots anyway.Animation
We support advertisements which are animated using Adobe Flash (as .swf files) or as animated GIFs — but there are some restrictions:- Flash adverts can only be placed on the Home page
- animated advertisements are limited to one per page
- animated advertisements are not accepted for the Country (map) page
- we will, on request, create simpler animated artwork free of charge but for the Home page only
Next steps...
If you know exactly what you want and already have suitable artwork (bearing in mind that website advertisements are very different from those in paper media), just email us (as below).If, as is more likely, you have some idea what you want but you have never created website advertisement artwork before, we will create straightforward artwork for you free of charge.
To place an advertisement or just to discuss options, email us via 'Advertising' on the Contact Us page. We will then be in touch and take it from there.